http://www.umar-rashid.com/about-1 daily 0.75 2024-12-11 https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1733957620127-PD8RML7LWTL1FOF7DMM2/about.jpg About https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1733957620127-PD8RML7LWTL1FOF7DMM2/about.jpg About http://www.umar-rashid.com/work daily 1.0 2024-12-23 https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1605541557095-1842CIY8BTGU9TRIF1Y3/Mockup.jpg Work - Marriott International B2B Website Design Leveraging Marriott's established brand elements from their B2B platform, I collaborated closely with the UX team to design a website that delivers an intuitive and seamless user experience. The design prioritized a clear information hierarchy while incorporating a responsive structure that optimized mobile viewing through the stacking of sections, ensuring accessibility without compromising the brand's messaging. https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1733943580839-XMOWPHLMYJRYRW6AAI1D/featured-image.jpg Work https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1606925011947-RN3OIYJYYCYV8J9U9AKV/american-portraiture-1.jpg Work - CeraVe Landing Page Design CeraVe sought a strategically designed landing page to promote their newsletter and capture user emails, offering a product discount coupon as an incentive. Prioritizing their request to spotlight the product shot, we transformed the iconic jar into an interactive sign-up module. This approach not only fulfilled the campaign objectives, leading to the product selling out, but also maintained a clean, visually minimalistic design, ensuring a seamless user experience while emphasizing the brand's core product. https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1605544112515-HYJXEPB4CMA3T1K9W9Z5/logo.jpg Work - True Wind Holistic Therapy Brand Development Working closely with True Winds founder Kat Polmear, I produced a simple and elegant identity that visually represented a guided path to self-growth. Along with the logo and icon design, I established brand fonts, a color palette, designed her business card and background images to be used for Instagram stories and individual posts. https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1733944946595-4YITZBR93YQDPBNX90PQ/Notebook.jpg Work https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1734707373951-X7KWB7NI9OHM6J08RLCS/Converse_Homepage-Image.jpg Work https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1734708457034-SM56ANCX5PYOSG7P969L/featured-image.jpg Work https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1734709310061-YSRNH7OMFKLKQ7CC4MFM/featured-image.jpg Work https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1734710716675-HYKODG94YFJY635BW71A/featured-image.jpg Work https://images.squarespace-cdn.com/content/v1/5387526de4b0e13cfb6d6ec0/1734967418458-MGYOEJ9VG8ZO6G0QK5LG/featured-image.jpg Work http://www.umar-rashid.com/contact daily 0.75 2015-07-13